Trashure: from trash to treasure

Only 1% of current clothing consists of recycled textiles, while the ambition of the Dutch government for 2030 is to increase the application of recycled textiles up to 50% of all produced (textile) products. The goal is to arrive full circle with 100% circular textiles by 2050. This vision requires contemporary business models that optimally balance supply and demand. Project Trashure combines two objectives: 1. Increasing awareness about textile consumption and specifically re-appreciating textile waste. 2. Enabling commercialization of an accessible product line that uses textile waste as primary resource.

A presentation by Kim Poldner, Professor Circular Business at The Hague University of Applied Sciences.


Question 1: What drives you?
I have 18 years of experience in sustainable fashion, as an entrepreneur, academic and educator – always aiming to drive real change in the industry. My passion for good fashion does not dwindle as there is still so much positive impact that we can make!

Question 2: Why should the delegate attend your presentation?
Attend my presentation to learn more about opportunities for circular textile innovation.

Question 3: What emerging technologies / trends do you see as having the greatest potential in the short and long run?
Improved mechanical recycling technology as well as design aesthetics so that the quality and appearance of recycled fibers can compete with virgin fibers.

Question 4: What kind of impact do you expect them to have?
Circular/recycled textiles can only become business as usual when quality and design are excellent.

Question 5: What are the barriers that might stand in the way?
Bias towards recycled textiles and risk averse behaviour from corporates to invest in new technologies and innovators.

About Kim Poldner
Kim Poldner (1978) serves as Professor Circular Business at The Hague University of Applied Sciences and holds a PhD from the University of St. Gallen, Switzerland. At Wageningen University & Research she founded the Circular Fashion Lab and developed an edX MOOC on circular fashion. Her research interests evolve at the crossroads of entrepreneurship, aesthetics and sustainability and she has written award winning case studies on sustainable fashion pioneers such as Veja and Osklen. Before she embarked on an academic career, she started the first eco fashion store in The Netherlands in 2005 and initiated online platform ‘Eco Fashion World’.

About The Hague University of Applied Sciences
The Circular Business Professorship at The Hague University of Applied Sciences (THUAS) was founded in 2019 with the goal to contribute to rethinking business from the very beginning. The transition towards circularity requires transformational change in individuals, organizations, society and culture and the critical approach of the Professorship cuts across each of these aspects in the context of circular business.

Kim Poldner is speaker at the 2022 edition of the Materials 4 Sustainable Fashion Conference re-appreciating textile waste.

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