Advertisement in the Fashion industry: what to do and what not to do when using Sustainability claims

Sustainability claims are nowadays a popular part of the promotion of fashion companies or clothing that is sold. However, when using these “sustainability claims”, you must be aware that you are bound by legislation. You cannot simply claim that your company or products are ‘sustainable’. Because of the frequent use of these claims in violation of the law, the supervisory authorities have drawn their attention to this subject.

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