Trashure: from trash to treasure

Kim Poldner

Only 1% of current clothing consists of recycled textiles, while the ambition of the Dutch government for 2030 is to increase the application of recycled textiles up to 50% of all produced (textile) products. The goal is to arrive full circle with 100% circular textiles by 2050. This vision requires contemporary business models that optimally balance supply and demand. Project Trashure combines two objectives: 1. Increasing awareness about textile consumption and specifically re-appreciating textile waste. 2. Enabling commercialization of an accessible product line that uses textile waste as primary resource.

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Advertisement in the Fashion industry: what to do and what not to do when using Sustainability claims

Sustainability claims are nowadays a popular part of the promotion of fashion companies or clothing that is sold. However, when using these “sustainability claims”, you must be aware that you are bound by legislation. You cannot simply claim that your company or products are ‘sustainable’. Because of the frequent use of these claims in violation of the law, the supervisory authorities have drawn their attention to this subject.

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