Huge Problem; we need a Holistic approach to solve it

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We have talked a lot allready. We need to start doing. Consumers and producers are in the same boat. It all starts with designers and the choices they make. Stop being exclusive but work on inclusive. More transparancy is needed; why, what, where, how and when are the questions. Riskanalysis involving water, air and energy; waste and pollution are at stake. And than there is the people involved, who takes care of them. Circular means reparing which was allready wrong from the start. Cotton is the biggest problem we have to solve. A better world or a better price.

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Development of an ecological, high performance Durable Water Repellent (DWR) coating

coating

without compromising on lasting performance, comfort and breathability. A presentation by Theo Verweerden, CEO, Lamoral.

For years, the DWR has relied on fluorocarbon-based treatments that are highly effective and extraordinarily durable. Unfortunately, its by-products are toxic and persist in the environment, a combination that makes it unacceptable despite its excellent performance.

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